VPS - This stand for "Virtual Private Server" this gives you root access and the same degree of control as dedicate server and can have your own IP address space but your are still sharing the same server with other users so there is a limit to how far you can push it. If you ignorant of the guidelines and the law then this could get you in trouble.
With your own solution you are responsible for making sure you are compliant and can be sued if you don't follow the guidelines most self hosted mailing software may inform you what you trying to do may be non compliment but wont force you to follow the guidelines like most 3rd party solutions will.įor example you can mail your leads without including an opted out link and can continue to mail people that have unsubscribed from your list. Responsibility - with 3rd party services your are mostly outsourcing the responsibility in terms of CAN-SPAM compliance although if you try hard enough you could probably still violate it by for example providing an invalid postal address.
Technical Knowledge - You need to be able to run and manage your own servers as well as install and upgrade software, if you don't know how to do this and cant learn it quickly then you may struggle managing the project. Increased Costs - If you only mail very small volume like 1000 emails then you may find it cheaper not to have your own server and may be better off with a 3rd party solution. Server Downtime - If you don't have the technical skills to fix server issues and don't have adequate technical support to assist you then you could suffer longer than normal from any downtime that your server experiences.
You have more control over your data and can even mail co-registration leads.įully Customizable Double Opted In Confirmation Messages - Unlike most auto responder services its your confirmation message you can customize it as much as you like, you can even put the people that did not confirm onto a different auto responder and mail them with follow up messages.ĭecreased Security - If you no nothing about computer security and don't have adequate technical support then it could leave you more vulnerable to SQL Injection and other data theft type attacks.
Increased Control Over Mailing Platform And Customization - Need extra features added or switch to a platform that has the features you need for your email marking campaigns? Then you are able to implement these changes as you have full access to the server.Ĭan Mail Single Opted In Leads - Moving your data from one platform to another? No need to get every one to opted in again like with most 3rd party auto responder services force you too. Reduction In Costs - If your mailing are large volume of data then you will find it significantly cheaper that using a 3rd party service (they have to make a profit) Increased Control Over Technical Issues And Down Time - If there is a problem you have root access to the server to fix it without having to wait for 3rd party technical support to contact you back about your problem. Increased Control Of Data Security - You don't have to rely on 3rd party's to secure your data from spammers or risk having untrustworthy employees who have access to it.
If your new to email marketing then this may not be the best solution for you to start with you may be better off using a 3rd party service to begin with. What is a self hosted email marketing solution? If you use email marketing in your business a self hosted solution would the ability to bulk mail from your own server instead of using 3rd party services like GetResponse and Aweber. Thought I would make a little tutorial about mailing from your own server, have not found any detailed information posted about it here before so I think it is an area that I could contribute, hope you like it, sorry for any bad spelling or grammar